RECORDS
Action Records was a DIY label. It managed at least two singles. It issued singles in an ACT-000 EP numerical series. ACT 002 Rag Goes Mad At The Mojo [Ep], the record was not a huge financial success. It was reported that 1500 copies were required to be sold in order to break even (costs said to be about £350), and it was rumoured that only a hundred or so had been snapped up in the first week. Originally priced at 7/6d (37.5p) - selling at 5s (25p) was considered in order to boost sales - it was still being offered by Rag in 1969, after Joe Cocker's rise to fame. There is already a Action label from the 60's ACT 001 might not exsists. In 1964 Cocker signed a recording contract as a solo act with Decca and released his first single, a cover of the Beatles’ “I’ll Cry Instead” (with Jimmy Page playing backup guitar). Despite extensive promotion from Decca lauding his youth and working class roots, the record was a flop and his recording contract with Decca lapsed at the end of 1964. After Cocker recorded the single, he dropped his stage name and formed a new group, Joe Cocker’s Big Blues. There is only one known recording of Joe Cocker’s and Big Blues on an EP given out by Sheffield College during Rag Week and called Rag Goes Mad at the Mojo. It contained a cover of Curtis Mayfield’s “I’ve Been Trying” and a track of “Saved”. Distributed By Action Records.
