REACTION
RECORDS
Reaction Records was an independent British record label, run by music executive Robert Stigwood in 1966 and 1967. Although Reaction released only three albums, one EP and eighteen singles in its brief existence, its roster included two of the most popular British bands of the time, The Who and Cream. The label's first single, the Who's "Substitute", was released several times with different B-sides due to the band's legal dispute with their former record producer, Shel Talmy. This experience could be seen as one of the deciding factor in the Who's manager's Kit Lambert and Chris Stamp deciding to form their own Track Records label which was also distributed by Polydor Records. Polydor's involvement with these two "independent" labels can be seen as a learning process by Polydor who were interested in expanding their base and had little or no experience in the 1960s pop/rock market; Stigwood operated the RSO Records label in the 1970s and 1980s. As with Reaction, RSO was distributed through Polydor Records.

  

66	Who	Substitute	REACTION	59	1001
66	Dean Paul & Soul Savages	She Can Build A Mountain	REACTION	59	1002
66	Oscar	Club Of Lights	REACTION	59	1003
66	Who	I'M A Boy	REACTION	59	1004
66	Bird'S Bird	Say Those Magic Words	REACTION	59	1005
66	Oscar	Join My Gang	REACTION	59	1006
66	Cream	Wrapping Paper	REACTION	59	1007
66	Banks Lloyd	We'Ll Meet Again	REACTION	59	1008
65	Maze	Hello Stranger	REACTION	59	1009
65	Who	Happy Jack	REACTION	59	1010
66	Cream	I Feel Free	REACTION	59	1011
67	Oscar	Over The Wall	REACTION	59	1012
67	West Point Supernatural	Time Will Tell	REACTION	59	1013
67	Kramer Billy J	Town Of Tuxley Toymakers	REACTION	59	1014
67	Cream	Strange Brew	REACTION	59	1015
67	Oscar	Holiday	REACTION	59	1016
67	Sands	Mrs. Gillespie'S	REACTION	59	1017
67	Montgomery Marian	Love Make Two People Sing	REACTION	59	1018

66

Who

Ready Steady Who

REACTION

59

2001

83

Who

Ready Steady Who  (Reissue)

REACTION

WHO

7