ROULETTE
RECORDS

American, out of New York City.  Roulette was started by George Goldner and Joe Kolsky c.1956.  They made Morris Levy president of the company; he bought them out in 1957, and remained in charge until the end of its independent existence.  Roulette didn't specialise in any particular kind of music.  It had a good Jazz catalogue, with vocal contributions from Dinah Washington and Sarah Vaughan, and it enjoyed Pop success in its homeland with such artists as Buddy Knox, Jimmie Rodgers, Lou Christie and Tommy James.  By the time the '80s came around, however, it had lost most of its impetus, and had become mainly a vehicle for reissues and compilations.  In 1989 it was sold to Rhino-EMI.   In Britain, Roulette had a much shorter existence.   For most of the time it leased its products to other companies; it issued at least two singles on its own label in 1966, one of which, 'Hanky Panky', by Tommy James & The Shondells (RK-7000), just about edged into the Top 40.  However, the next Tommy James single came out on Major Minor, which suggests a quick return to the licensing deals.  The Roulette label reappeared in 1968, with manufacture and distribution by Major Minor, and put out several more singles, this time using an RO-500 numerical series.  The RO-500s changed to the 2097-000s in 1970, when Major Minor closed down and Roulette moved to Polydor; all the Polydor family labels adopted seven-number catalogue numbering at that time.  The second and third incarnations yielded no more hits; Roulette as a label doesn't seem to have survived into 1972 over here, though its records continued to be issued throughout the '70s on Pye International and later on Creole.  The company sleeve pictured above may well be an American one; it didn't come with the record and the 'dip' at the top looks suspiciously un-British. Thank to Robert Lyons for the info.

 
66 James Tommy & The Shondells Hanky Panky ROULETTE RK 7000
66 Cortez Dave Baby  Countdown ROULETTE RK 7001
 
68 James Tommy & The Shondells Do Something To Me ROULETTE RO 500
68 Ricardo Ray Nitty Gritty ROULETTE RO 501
69 James Tommy & Shondells Crimson And Clover ROULETTE RO 502
69 Harris Brenda Jo I Can Remember ROULETTE RO 503
69 Shadow Mann Come Live With Me ROULETTE RO 504
69 Phillips Esther Too Late To Worry Too Blue To Cry ROULETTE RO 505
69 James Tommy & Shondells Sweet Cherry Wine ROULETTE RO 506
69 James Tommy & Shondells Crystal Blue ROULETTE RO 507
69 Phillips Esther Tonight I'Ll Be Staying Here With You ROULETTE RO 508
69 Scott Freddie Sugar On A Sunday ROULETTE RO 509
69 Little Jimmy Gandy Cool Thirteen ROULETTE RO 510
69 James Tommy & Shondells Ball Of Fire ROULETTE RO 511
70 Hawkins Ronnie Who Do You Love ROULETTE RO 512
70 James Tommy & The Shondells She ROULETTE RO 513
70 Chantels Maybe ROULETTE RO 514
70 Hunt Geraldine Never Never Leave Me ROULETTE RO 515
70 James Tommy & Shondells Come To Me ROULETTE RO 516
70 Alive 'N' Kicking Tighter Tighter ROULETTE RO 517
70 James Tommy & Shondells Ball And Chain ROULETTE RO 518

71 James Tommy & Shondells Adrienne ROULETTE 2097 001
71 Alive 'N' Kicking Tighter Tighter ROULETTE 2097 002
71 James Tommy & Shondells Draggin´The Line ROULETTE 2097 003
71 Not Traced ROULETTE 2097 004
72 James Tommy & Shondells I'M Coming Home ROULETTE 2097 005
72 James Tommy & Shondells Tell Em Willie Boy'S A Comin ROULETTE 2097 006


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