RECORDS
Independent label: A fairly short-lived Reggae / Soul label, and a subsidiary of Milton Samuels's, 'Beacon Records'. Up Front - it appears as such on the logo, though listings refer to it as 'Upfront' - issued at least eleven singles and two albums in 1969-71. Joyce Bond, who was responsible for a single and an album on Up Front, had previously recorded for the Island label and was subsequently to record for Trojan; Sugar Simone, Black Velvet and Ram John Holder, who were fellow Up Front artists, also had records out on a variety of other labels, including the parent label Beacon; so there was talent there. Sadly, Up Front's records seem to have sold poorly; they're certainly not seen often nowadays. Singles were numbered in the UPF-0s. A yellow 'Upfront' label, with a different logo and with catalogue numbering in a UP-0 series, came and went during 1972; the two labels may possibly be related, as Upfront reissued a Beacon single from 1969. Thank to Robert Lyons for the info.
Distributed By Beacon Records.
| 69 | Sugar Simone | Turn On The Heatwave | UP FRONT | UP | 1 |
| 69 | Ram Jam Holder | Goodwill To All Mankind | UP FRONT | UPF | 2 |
| 70 | Gray Owen & Maximum Breed | Dream Lover | UP FRONT | UPF | 3 |
| 70 | Parfitt Paula | Peace Of Mind | UP FRONT | UPF | 4 |
| 70 | Bond Joyce | Wind Of Change | UP FRONT | UPF | 5 |
| 70 | Harris Oscar | T.O.P. | UP FRONT | UPF | 6 |
| 70 | Not Traced | UP FRONT | UPF | 7 | |
| 70 | Not Traced | UP FRONT | UPF | 8 | |
| 71 | Sullins Jimmy | Cutest Girl In Redlands | UP FRONT | UPF | 9 |
| 71 | New Randy Van Horne Singers | Magic Pillow | UP FRONT | UPF | 10 |
| 71 | Pascal Alex Singers | Born To Wonder | UP FRONT | UPF | 11 |
