VERVE
RECORDS

 Independent label: Verve was started by Norman Grantz; he sold it to MGM in the mid '60s, and in the '70s it settled down with that company to become part of the Polydor family.  The Verve single which most people remember is the Stan Getz and Astrud Gilberto version of 'The Girl from Ipanema', which was a hit in Britain as well as in the States.  Verve was always more of an albums label than a singles one; the few singles it put out in the '70s tended to be reissues of past hits by people such as Ella Fitzgerald.  Throughout the '60s Verve's records were handled by EMI in this country.  At first the name appeared merely as a logo on EMI's HMV label but in October 1962 it appeared as a label in its own right.  At this point its singles began to be numbered in a VS-500 series.  Demos for this VS-500 series followed the standard EMI pattern for the most part, being white with a large red 'A' until 1966, and green with a large white 'A' in1967.  In the summer of 1967 MGM set up its own UK operation and went independent from EMI, its agreement with that company changing from a licensing one to a pressing and distribution one.  The change was marked by an alteration in the wording at the top of the Verve label, from  'EMI Records' to 'MGM Records'; demos became pink with a large silver 'A', following the lead set by those of the parent label.   In 1966 an offshoot label appeared, 'Verve Folkways' , the fruit of an agreement between MGM and Moses Asch's 'Folkways' company.  Singles on the new label were numbered in the VS-1500s, and the material on it generally had a 'contemporary singer / songwriter' slant.  After a slight hiatus in the autumn of 1967 the Folkways series was relaunched as 'Verve Forecast', with numbers starting from VS-1510.  This label kept going into the 1970s,  When MGM moved to Polydor, which happened in late 1970 or early 1971, Verve went with it.  At that point the catalogue numbers changed: Polydor family labels came with seven-figure catalogue numbers, the first digit of which was always a '2'; the series allotted to Verve's singles (standard and Forecast alike) for Britain and the rest of Europe, was 2009-000.   In the following year, however, the Verve label seems to have been shelved in Britain, as far as singles are concerned, though it continued on the continent.  The very occasional single came out over here in the '70s, '80s and '90s, but releases were few and far between and they appear to have been reissues rather than new recordings.  Though there were several 1970s issues on Verve Forecast the Ella Fitzgerald single 'Ev'ry Time We Say Goodbye' (2009-017) which came out in March 1976 was the only '70s British release on the actual Verve label, Originally released in 1957 - which explains the date on the label - it had also been re-released in 1971 on Verve Forecast with the same catalogue number but with 'Manhattan' as the 'A' side. Distributed By EMI and Polydor Records.

   
A FULL DISCOGRAPHY OF MAJOR VERVE VS 500 SERIES 1967-1970 CAN BE FOUND HERE
  
  
66 Lind Bob Hey Nellie Nellie VERVE FOLKWAYS  VS 1501
66 Nyro Laura Wedding Bell Blues VERVE FOLKWAYS  VS 1502
66 Ian Janis Society'S Child VERVE FOLKWAYS  VS 1503
66 Hardin Tim Hang On To A Dream VERVE FOLKWAYS  VS 1504
67 Blues Project I Cant Keep Crying VERVE FOLKWAYS  VS 1505
67 Ian Janis Society'S Child VERVE VS 1506
67 Not Issued VERVE VS 1507
67 Not Issued VERVE VS 1508
67 Not Issued VERVE VS 1509
67 Hombres Let It Out VERVE FORECAST VS 1510
67 Hardin Tim The Lady Came From Baltimore VERVE FORECAST VS 1511
69 Richie Havens Three Day Eternity VERVE FORECAST VS 1512
68 Ian Janis Sunflakes Fall Snow Rays Call VERVE FORECAST VS 1513
68 Paupers Think I Care VERVE FORECAST VS 1514
68 Friend & Lover Reach Out Of The Darkness VERVE FORECAST VS 1515
68 Hardin Tim Don'T Make Promises VERVE FORECAST VS 1516
68 Macdermot Galt Hare Krishna VERVE FORECAST VS 1517
69 Caravan A Place Of My Own VERVE FORECAST VS 1518
69 Havens Richie Lady Madonna VERVE FORECAST VS 1519
69 Paupers Southdown Road VERVE FORECAST VS 1520
69 Richie Havens Rocky Raccoon VERVE FORECAST VS 1521
69 Laura Nyro Wedding Bell Blues VERVE FORECAST VS 1522
69 Richie Havens There'S A Hole In The Future VERVE FORECAST VS 1523
69 Richie Havens Handsome Johnny VERVE FORECAST VS 1524
  
71 Tim Hardin Hang On To A Dream VERVE FORECAST 2009 006
71 Gilberto Astrud Sing Me A Rainbow VERVE FORECAST 2009 016
76 Fitzgerald Ella Everytime We Say Goodbye VERVE FORECAST 2009 017
61 Ella Fitzgerald In Person VERVE VEP 5001
61 Gerry Mulligan The Concert Jazz Band The Concert Jazz Band VERVE VEP 5002
61 Ella Fitzgerald Ella Fitzgerald Sings The Harold Arlen Songbook Vol.1 VERVE VEP 5003
61 Ella Fitzgerald Ella Fitzgerald Sings The Harold Arlen Songbook Vol.2 VERVE VEP 5004
62 Ella Fitzgerald With Nelson Riddle Ella Swings Brightly With Nelson  VERVE VEP 5005
62 Ella Fitzgerald Ella Fitzgerald Sings Great Standards With Nelson Riddle VERVE VEP 5006
62 Oscar Peterson Trio With Milt Jackson Oscar Peterson / Milt Jackson VERVE VEP 5007
62 Jimmy Smith Walk On The Wild Side VERVE VEP 5008
62 Stan Getz And Charlie Byrd Stan Getz And Charlie Byrd Play Desafinado VERVE VEP 5009
62 Count Basie On My Way And Shoutin' Again  VERVE VEP 5010
62 Ella Fitzgerald Hello Dolly VERVE VEP 5011
63 Louis Armstrong Hello Louis VERVE VEP 5012
63 Ella Fitzgerald And Count Basie Ellie And Basie ! VERVE VEP 5013
64 Stan Getz  The Girl From Ipanema VERVE VEP 5014
64 Oscar Peterson Night Train VERVE VEP 5015
64 Jimmy Smith Jimmy Smith Plays The Blues VERVE VEP 5016
64 Jimmy Smith A Cool Yule With Jimmy Smith VERVE VEP 5017
64 Davis, Sammy & Count Basie New York City Blues VERVE VEP 5018
65 Astrud Gilberto With Antonio Carlos Jobim And Roses And Roses VERVE VEP 5019
65 The Oscar Peterson Trio A Jazz Portrait Of Frank Sinatra VERVE VEP 5020
65 Jimmy Smith The Creeper VERVE VEP 5021
65 Jimmy Smith Swinging With The Incredible Jimmy Smith VERVE VEP 5022
66 Ella Fitzgerald Ella In Hamburg VERVE VEP 5023
66 The Righteous Brothers The Righteous Brothers VERVE VEP 5024
 
62 Stan Getz  Jazz Theme From Dr. Kildare  HMV POP  1061



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