PEDIGREE DOLLS
LTD
RECORDS
Sindy is a British
fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie,
Sindy's wholesome look and range of fashions and
accessories made it the best selling toy in the
United Kingdom in 1968 and 1970. After Marx Toys'
unsuccessful attempt to introduce Sindy in the United States in the late 1970s,
Hasbro bought the rights to Sindy and remodelled the doll to
look more American. As a result, the doll's popularity declined and Barbie
manufacturer Mattel filed a lawsuit for
copyright infringement, which was settled when Hasbro agreed to remodel
Sindy's face. During the 1990s, Barbie's share of the doll market continued to
grow while Sindy's diminished, which led to Sindy being delisted from major
retailers in 1997. Hasbro returned the doll's licence to Pedigree, and the doll
was relaunched in 1999, manufactured by Vivid Imaginations. Sindy's 40th anniversary in
2003 saw a new manufacturer, New
Moons, and another relaunch and
redesign. Barbie and Bratz dolls
now dominate Sindy's original target audience of pre-adolescents, so Sindy is aimed at preschool-aged
girls. The Sindy doll was launched in September 1963, and London
retailers were sent a promotional 45rpm gramophone record to introduce the doll, which included Pedigree's
marketing text. Sindy is the free, swinging girl that every little
girl longs to be. Sindy has sports clothes, glamour clothes, everyday clothes —
a dog, skates, a gramophone — everything... Every genuine Sindy outfit is a
child's dream come true. Each one is designed for today's fashionable young
women by today's leading women designers. They are authentic miniature replicas
of the latest adult clothes. Former Address: Morden Road, Merton, London
SW.19.
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Cliff Warwick &
Dollybeats |
Sindy Meets The
Dollybeats |
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Cliff Warwick &
Dollybeats |
Sindy |
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Sindy |
The Doll You Love To Dress |
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Video Kids |
Everybody Boogie |
PEDIGREE DOLLS
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CIND |
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